What drove Falamanki’s growth into Saudi Arabia, and the way does it align along with your model’s imaginative and prescient?
Al Falamanki’s growth into Saudi Arabia was pushed by the model’s overwhelming recognition amongst Lebanese, Arabs and Europeans. These teams have been drawn to its nostalgic vibes, genuine ambiance and conventional expertise, which have confirmed to be a big attraction. Moreover, the usage of real substances in our Lebanese delicacies, the stress-free shisha expertise and the serene backyard ambiance have persistently resonated with our company. This has made Al Falamanki a beloved vacation spot for these looking for authenticity. As well as, KSA offered the proper alternative to deliver this genuine expertise to a brand new viewers. Particularly, the selection of a primary, standalone megaproject location in Hittin, dealing with Riyadh Season, was strategic. Finally, this growth aligns seamlessly with our model’s imaginative and prescient of preserving and sharing the essence of outdated Beirut. It goals to create a cultural bridge that brings folks collectively over meals, custom and hospitality.
Al Falamanki is already well-known within the Arab world. What makes it so widespread?
Al Falamanki’s recognition within the Arab world stems from its distinctive means to seize the nostalgic spirit of outdated Beirut. It additionally delivers an genuine Lebanese eating expertise that appeals to a large viewers. Moreover, with established branches in prime areas equivalent to Sodeco and Raouche in Beirut, every providing distinct ambiance, the model stands out. From cozy backyard seating to breathtaking views of Pigeon’s Rock, these settings have change into integral to the expertise. Moreover, the latest opening of Al Falamanki in Antelias Zero 4 has rapidly change into a cherished vacation spot for each locals and vacationers alike. The model’s dedication to preserving Lebanese heritage is obvious by its classic décor and conventional menu crafted with genuine substances. In consequence, this dedication to authenticity, mixed with the strategic placement of every department, has solidified Al Falamanki’s status. Finally, it has established the model as a nostalgic journey that appeals to each Arabs and worldwide guests.
How have purchasers in Saudi Arabia reacted to the opening of Al Falamanki?
Shoppers in Saudi Arabia have embraced Al Falamanki with outstanding enthusiasm, making our growth an incredible success from day one. From the second we opened our doorways, folks flocked to the restaurant, eager for such a nostalgic and genuine idea. Consequently, this overwhelming response highlights the deep appreciation for our conventional Lebanese ambiance, real culinary expertise, and distinctive backyard vibe. One of many key components behind this success is our unwavering dedication to consistency, which has been essential. We’ve maintained the identical genuine menu throughout all our branches, preserving the style and expertise that made Al Falamanki beloved in Beirut. Furthermore, this familiarity, paired with the cultural connection and nostalgic ambiance, has resonated strongly with the Saudi viewers. In consequence, it has led to excellent efficiency and a heat welcome on this thrilling new market.
What are your future plans for the chain?
Wanting forward, we’re enthusiastic about increasing Al Falamanki additional within the area, with a number of plans already in progress. Considered one of our key objectives is to open a brand new department in Baghdad earlier than the tip of 2025, providing an genuine Lebanese expertise in a vibrant and welcoming setting. Furthermore, an vital side of our growth technique is sustaining our cultural identification, which stays on the coronary heart of our imaginative and prescient. As a part of that, we’re dedicated to having a workforce that’s 50 % Lebanese, which displays our dedication to authenticity. Whereas this presents a singular problem, it’s essential for preserving the traditions that make Al Falamanki so particular. Moreover, we’re consistently exploring methods to innovate our menu whereas staying true to the flavors which have made us so beloved. In doing so, we purpose to make sure that each new location continues to supply the high-quality expertise that our company have come to anticipate.
