Worldwide: World hospitality model Millennium Lodges and Resorts has relaunched its loyalty program MyMillennium and launched MyMillennium BIZ.
MyMillennium is predicated on three membership tiers: Basic, Silver, and Status, with elevated advantages as members progress up.
At the moment, this system contains two membership ranges: Member, for these staying as much as 9 qualifying nights; and Status, for individuals who accumulate 10 or extra qualifying nights inside a calendar 12 months.
In 2025, the addition of an intermediate Silver tier will reward members with 10-19 qualifying nights. Members with 20 qualifying nights will fall beneath the Status tier.
This system has additionally been designed to replicate the 5 model pillars of Millennium, which incorporates:
• Meals and beverage innovation
• Sustainability
• Digital innovation
• Curated personalised visitor experiences
• Wellness choices
Members can earn and redeem rewards throughout MHR’s portfolio of properties, equivalent to stays, eating, and on-line procuring with greater than 100 manufacturers on the MyRewards platform.
Carolyn Wishnowski, director of worldwide branding, advertising, and loyalty at Millennium Lodges and Resorts, mentioned: “The relaunch of MyMillennium represents months of in-depth analysis and devoted effort. We designed MyMillennium to ship significant moments in a personable method the place members can accumulate and redeem their MyPoints in ways in which greatest serve their journey wants.
“Our aim is to assist our members have a good time life’s milestones, whether or not they’re ticking off a bucket listing vacation spot or having fun with a fast enterprise journey with seamless, fuss-free stays,” she mentioned.
Millennium has additionally launched MyMillennium BIZ, a brand new loyalty program for company bookers which can substitute the previous MyMillennium Professional. Advantages embody:
• 4 MyPoints for each USD$1 spent on company room bookings and MICE providers
• 7,500 MyPoints bonus for first-time enterprise stays
Saurabh Prakash, interim chief working officer and chief industrial officer at Millennium, mentioned: “The relaunch of MyMillennium and the introduction of MyMillennium BIZ replicate our dedication to delivering tangible advantages to our valued visitors and company purchasers alike. These programmes are designed not solely to reward loyalty but additionally to supply a deeper understanding of our visitors’ evolving journey wants.
“By aligning with our model’s 5 core pillar s— considerate service, memorable experiences, high quality, consistency, and sustainability — we’re guaranteeing that each leisure and company travellers obtain a tailor-made, seamless expertise that enhances their journey with Millennium Lodges and Resorts,” he added.
