Since its world launch in Milan in 2014, Moxy Inns, part of Marriott Bonvoy’s portfolio of over 30 manufacturers, has supplied experiences for the following era of vacationers with its industrial design, social areas, and programming. As a part of its tenth anniversary, the model shared plans to succeed in the 100-hotel mark in its Europe area by the tip of 2025, with the anticipated addition of 17 resorts, together with market entries into Spain, Türkiye, and Luxembourg.
“As we have a good time the tenth anniversary for Moxy Inns, it has been exceptional to witness how the model’s daring imaginative and prescient has resonated with vacationers throughout Europe,” stated Jerome Briet, chief growth officer, Europe, Center East, and Africa, Marriott Worldwide. “We proceed to see a robust demand for hospitality experiences within the area which might be as trendy as they’re reasonably priced. Our bold enlargement plans for Moxy are much less about being all over the place, in each market, and extra about discovering the best locations that assist us honor the playful spirit that the model is understood for.”
Design has been a differentiator for the model from the start of Moxy, creating versatile guestrooms, and areas that supply company the prospect to play throughout their keep. Moxy’s design has inspired every lodge so as to add its personal styling parts as nods to its environment and group whereas utilizing widespread model narratives. The soundtrack throughout Moxy Inns has additionally been integral to its programming, with music that displays the model’s spirit and the vacation spot, from jazz to underground genres.
Moxy Inns additionally launched the Moxy Guestbook, leveraging user-generated content material right into a digital interactive platform at every property throughout the globe.
Sandra Schulze-Potgieter, vice chairman, premium and choose manufacturers, Europe, Center East, and Africa, Marriott Worldwide, stated, “Moxy’s enlargement into current and new locations throughout Europe displays the aspirations and expectations of the following era traveler. Our anticipated openings will keep true to the model’s origins and concentrate on bringing a neighborhood design narrative in each public area, making certain that each lodge feels ingrained within the native tradition.”
Moxy Inns is slated so as to add 17 properties to its European portfolio by the tip of 2025, together with its latest and upcoming entries into three markets:
- Moxy Barcelona is predicted to open in October, marking the model’s entrance into Spain. When it opens, Moxy Barcelona could have 414 guestrooms, social areas, and a rooftop pool.
- The model is anticipated to make its debut in Türkiye with the opening of Moxy Istanbul Beyoğlu by the tip of the 12 months, adopted by the anticipated addition of Moxy Izmir.
- The newly opened Moxy Luxembourg Airport marked Marriott’s debut in Luxembourg.
The model additionally plans to develop its presence in France, Italy, Portugal, Eire, Belgium, Poland, Serbia, and Germany by the tip of 2025. Upcoming resorts embody:
- In France, Moxy is slated so as to add Moxy Annecy to its portfolio by the tip of this 12 months, adopted by Moxy Good.
- The anticipated openings of Moxy Pompeii and Moxy Verona are poised to develop the model’s footprint in Italy.
- In Germany, Moxy anticipates opening Moxy Kupferzell, Hohenlohe.
- Moxy plans so as to add its fifth lodge in Poland with the addition of Moxy Warsaw Metropolis.
- Following the opening of Moxy Cork, the model expects so as to add Moxy Dublin Docklands in Eire.
- Moxy is slated to open its third lodge in Portugal with Moxy Alfragide Lisbon.
- Moxy Brussels Airport and Moxy Antwerp are anticipated in Belgium.
- The model plans so as to add its second lodge in Serbia with the anticipated opening of Moxy Belgrade Skadarlija Downtown.
- In Switzerland, the model expects to open Moxy Zurich, Letzigrund.
