Wowcher, a number one market to purchase and share the very best issues to do in your metropolis, has partnered with SiteMinder, the title behind the one software program platform that unlocks the complete income potential of resorts, to supply extra high-value offers to travellers and drive incremental bookings for resorts.
The partnership marks Wowcher’s first integration with a lodge distribution platform, and kinds a part of Wowcher’s broader initiative to extend reserving worth for its lodge companions. By means of the combination, UK and Irish lodge customers of SiteMinder’s distribution and income platform can seamlessly faucet into Wowcher’s 20-million-plus subscriber base. Importantly, SiteMinder’s platform ensures properties leveraging the Wowcher web site can now market and promote a broader vary of rooms concurrently.
“We’re thrilled to accomplice with SiteMinder as we current our prospects with extra unique lodge offers than ever earlier than,” says Jamie Lavers, UK Journey Supervisor at Wowcher. “With the rising value of dwelling, the demand for offers on brief stays year-round has by no means been extra obvious. This partnership, with the trusted SiteMinder model, ensures that we proceed to fulfill that demand by providing distinctive worth by way of the dynamic resorts that use SiteMinder’s platform.”
Provides Lavers, “Recognising the advantages of environment friendly distribution and stock administration, it made sense to combine with SiteMinder’s platform, which is broadly adopted by lots of our lodge companions. By means of this integration, resorts can now provide travellers with greater room classes, publish their rooms for longer durations and handle their stock with larger flexibility. Furthermore, this integration permits resorts to connect with untapped segments, as our information exhibits that as much as 80% of our prospects are first-time company on the resorts we function.”
James Bishop, Vice President for Ecosystem and Strategic Partnerships at SiteMinder, says, “Our collaboration with Wowcher comes at a time when SiteMinder’s Altering Traveller Report 2023 has proven that just about 50% of travellers from the UK at the moment are choosing package deal offers, cheaper rooms and shorter stays in response to rising costs. On this ever-changing panorama, we’re desirous to help Wowcher by connecting our resorts with travellers seeking to take advantage of their lodging experiences, whether or not it’s a seaside trip, a fast metropolis getaway or a spa retreat.
“We’re happy to have this integration as a manner for resorts to drive extra incremental worth. In right now’s dynamic surroundings, it’s very important for resorts to supply an ideal expertise for his or her company, no matter financial circumstances. Connecting with Wowcher allows SiteMinder’s UK and Irish properties to unlock further income streams by opening their doorways to travellers who’re hungry for particular offers.”
