Amadeus and Accor expanded their strategic partnership, with Accor implementing Amadeus’ Central Reservation System (ACRS) for its portfolio of properties globally. Amadeus’ cloud-based know-how will assist Accor develop revenues, maximize distribution methods, and construct extra personalised connections with company.
Accor’s distribution technique goals at shifting to tomorrow’s distribution and driving extra enterprise to its lodges whereas optimizing the price of distribution. Amadeus will present know-how capabilities, together with cloud, connectivity options, and an enhanced person expertise. This may foster simplicity for lodges to seize enterprise, enhancing operational effectivity and visitor service high quality.
ACRS will let Accor’s hoteliers leverage the established ACRS product and use new capabilities. These embrace flexibility, integration with rising applied sciences, and simplified day by day operations. These developments will allow lodges to fulfill evolving visitor wants.
ACRS lets hoteliers curate personalised gives that transcend room sorts. By incorporating attributes corresponding to room views, kinds, bedding preferences, and extra, Accor’s hoteliers can elevate the gross sales course of to a holistic visitor expertise. This ensures that each keep is tailor-made to particular person preferences.
Alix Boulnois, chief digital officer, Accor, mentioned, “Our ambition with this new distribution technique is to transition from an in-house legacy system to a world-class, open system scalable throughout all areas, enabling future development. By deepening our collaboration with Amadeus, we’ll leverage the superior capabilities of the Amadeus Central Reservation System and equip our lodges and house owners with a contemporary distribution administration instrument, providing a wider vary of companies, new revenue-generating capabilities, and personalised visitor experiences.”
Francisco Pérez-Lozao Rüter, president, hospitality, Amadeus, mentioned, “Our workforce at Amadeus is proud to be main the best way to modernize the merchandizing expertise in hospitality, and we’re excited to accomplice with Accor to roll out ACRS throughout its various portfolio. At present’s dynamically altering market demonstrates the necessity for transformative know-how to maintain tempo with visitor expectations and drive development within the context of evolving enterprise wants. Via this partnership, Accor joins our world group of world-leading lodges on a mission to rework relationships with company, exceed their expectations, and make the expertise of journey higher.”
