The Newman joins Most well-liked’s Legend Assortment


UK: Forward of its opening in spring 2025, luxurious lodge The Newman in London’s Fitzrovia has joined Most well-liked Lodges & Resorts’ Legend Assortment.

The Newman marks the primary lodge below administration by Kinsfolk & Co, designed by Pernille Lind and Richy Almond of Lind + Almond.

It can characteristic 81 visitor rooms and suites, a European brasserie, cocktail bar, two non-public occasion and eating rooms, and a spa with cold and warm expertise cabins, salt remedy room, hydrotherapy pool, remedy rooms, a meditation studio and gymnasium.

Oliver Milne-Watson, basic supervisor of The Newman, stated: “I’m delighted to announce The Newman’s partnership with Most well-liked Lodges & Resorts. Crucially, they’re aligned with our values and imaginative and prescient as an unbiased operator and dedicated to a considerate degree of service, each to our friends and groups alike. This important step ahead marks our dedication to excellence as we gear up for our forthcoming launch in spring 2025. We look ahead to sharing extra of The Newman, and the inventive Fitzrovia neighbourhood wherein we’re situated.”

Paul Brackley, founder and CEO of Kinsfolk & Co, added: “We’re thrilled that The Newman, Kinsfolk & Co’s first lodge, will associate with Most well-liked Lodges & Resorts, as a part of their prestigious Legend Assortment. We look ahead to providing elevated and thought of experiences for our valued friends. By our esteemed new partnership, now we have gained entry to a variety of strategically advantageous options as lodge operators, together with enhanced model status and world working scale.”

Brenda Collin, EVP of Europe for Most well-liked Lodges & Resorts, stated: “We’re delighted to welcome The Newman to our prestigious Legend Assortment. Kinsfolk’s repute for high quality and excellence makes their alternative of Most well-liked Lodges & Resorts particularly gratifying. As a luxurious delicate model, we carry a wealth experience to lodge openings, guaranteeing that our companions obtain a profitable launch with world visibility and attain.”

The Newman will sit alongside different luxurious London inns inside the Legend Assortment together with The BoTree, The Londoner, The Beaumont and The Stafford.



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