What are you able to inform us about EL&N London that few individuals know?
Our journey started in London’s prestigious Mayfair, once we launched our Park Lane location again in 2017. Since then, we’ve been elevating the café tradition scene with our specialty espresso, revolutionary meals menus and elevated designs. Now boasting 35 international shops, we’ve firmly established ourselves as a outstanding model within the F&B business. Drawing on my 10-plus years in luxurious style, I crafted a particular model, drawing on my style background for inspiration. Moreover, our style-led interiors and elevated food and drinks choices, significantly late at night time, have added to our uniqueness.
The model has already established three cafes within the UAE. Why has EL&N London determined to increase its presence in Dubai?
Having launched in DIFC, increasing throughout the Emirates was at all times a part of the plan. Moreover, upon opening within the UK, we acknowledged that a good portion of our clientele had been from the UAE, changing into steadfast patrons. Consequently, we had been shortly capable of establish the need and want for EL&N in Dubai. Due to this fact, we’ve determined to predominantly give attention to openings throughout the town within the subsequent couple of years.
EL&N London is understood for its distinctive spin on eating and Instagram-worthy settings. What’s the significance of design relating to the culinary expertise?
Design performs a pivotal function in our international success. Furthermore, our distinctive interiors swiftly earned us the title of “most Instagrammable café,” charming social media. This assorted from our pink aesthetic and flower partitions to utilizing premium high quality finishes on our cake bar counters and furnishings. Whereas we are going to at all times stay pink on the core, our designers have been working internally on a method evolution this yr. Consequently, you’ll begin to see this rolling out in our upcoming retailer openings. We prioritize premium finishes in additional neutral-toned settings, sustaining the picture-perfect backdrops however with a recent new twist. Moreover, Dubai Pageant Metropolis will probably be one of many first to see the brand new path from EL&N. The designs are beautiful, with new options unprecedented for us, positive to captivate locals and grow to be prompt favorites.
What are EL&N London’s future tasks?
We’ve got some extraordinarily thrilling tasks within the pipeline. In Dubai, our Dubai Pageant Metropolis opening is scheduled for Could, with the Dubai Hills opening following in June 2024. Moreover, we’re engaged on increasing our presence throughout Jumeirah and bringing extra of the model to Abu Dhabi. Furthermore, upcoming shops function recent designs, sustaining beloved menu classics like all-day eating, Spanish lattes and freshly baked desserts.
