UK: Analysis from Gifted – a number one present voucher platform by Journey Hospitality within the UK – discovered that 43 per cent of whole income from resort present voucher gross sales is generated in November and December.
Whereas ladies purchase essentially the most resort present vouchers all year long, it’s males that take the lead in December. 1 / 4 of all resort present vouchers are purchased by 25- to 34-year-olds with over 65s least doubtless to purchase present vouchers – simply ten per cent of all gross sales.
With the best present voucher in 2022 offered for £25,560 for a UK resort, it’s London customers that purchase almost three in 5 vouchers [59 per cent], with Birmingham [three per cent], Plymouth [2.9 per cent], Norwich and Milton Keynes [2.7 per cent each] rounding out the highest 5 places of purchasers.
Simon Bullingham, CEO of Journey Hospitality, stated: “The present card business is value £7 billion annually, and hoteliers have change into extra savvy at staking their declare to that pot. Afternoon tea, spa therapies and resort stays are the staples, however shoppers are additionally looking for extra quirky experiences.
“Homicide thriller occasions, cookery colleges and wild water swimming experiences are simply a few of the resort vouchers offered within the final yr,” he added.
Learning developments throughout greater than 350 luxurious UK lodges and resorts, Gifted’s report supplies perception into client behaviour when buying present vouchers, and descriptions alternatives for hoteliers to develop their market share. For the total set of insights, the ‘Giving lodges success: the last word information to present vouchers’ report is obtainable to obtain right here.
Bullingham continued: “To maximise enterprise alternatives, lodges want to offer present vouchers which are simply shoppable to prospects. In as we speak’s digital age, promoting vouchers on-line is a surefire method to enhance income and provides your prospects what they need – memorable experiences and a deeper model connection.”
Resort experiences obtainable as present vouchers talked about above embrace: Wild Water Swimming @ Wilderness, Suffolk; Homicide Thriller @ Coombe Abbey, Warwickshire; and Cookery Faculty @ Chewton Glen, Hampshire.
