This settlement goals to supervise the corporate’s operations in Lebanon and drive growth efforts by opening new Monoprix shops. Moreover, the primary retailer is slated to open this 12 months.
This partnership outcomes from the success of the French retail chain, which is current in about 85 % of French areas, in addition to the results of its growth within the Center East and North Africa. Having beforehand established itself in Lebanon, Monoprix now goals to entice French-product fanatics by offering a wealthy heritage domestically.
Hassan Ezzeldine, chairman of Grey Mackenzie Retail Group voiced his pleasure. “We take nice pleasure in asserting this new partnership. Moreover, it’s via this settlement that we reaffirm our steady dedication to draw premier manufacturers to the Lebanese market. Along with offering shoppers with an unparalleled world purchasing expertise, this time with a French style.”
Ezzeldine added: ” Our primary aim via our growth technique is to take care of Lebanon’s place as a number one market. Consequently, this includes providing a various vary of high-quality merchandise from essentially the most outstanding markets. We hope to carry additional developments throughout the Lebanese market. Along with aligning, it with the foremost world markets within the retail sector, thus restoring Lebanon to its esteemed place.”
Vincent Peyronnet, worldwide director of Monoprix, mentioned: “We’re proud to have the ability to depend on our new associate GMRL to advertise the Monoprix in Lebanon and proceed our worldwide growth.”
The partnership is a vital factor in Grey Mackenzie Retail Group’s efforts to strengthen the Lebanese financial system and the sector at massive. Along with offering the Lebanese client with the very best top-tier merchandise and meet all tastes, the intention — this time — is to focus on fanatics of French items: meals, home items, perfumes, presents, equipment and different merchandise.
