WASHINGTON—Seventy-two % of U.S. vacationers say they plan to both keep or improve their variety of lodge stays in 2024 in comparison with 2023, and accommodations stay the highest lodging alternative for doubtless vacationers, in keeping with a survey commissioned by the American Lodge & Lodging Affiliation and carried out by Morning Seek the advice of.
The survey discovered that almost all U.S. vacationers (53 %) plan to take in a single day journeys for leisure through the subsequent 4 months, and 32 % plan to journey in a single day for enterprise. Inns stay the most well-liked lodging alternative for doubtless vacationers, together with 71 % of doubtless enterprise vacationers and 50 % of doubtless leisure vacationers.
Regardless of the optimistic outlook for hoteliers, the survey additionally confirmed that inflation is stopping accommodations and different travel-related companies from reaching their full potential. It discovered that over the following 4 months:
- Fifty-six % of respondents mentioned they’re much less prone to keep in a lodge due to inflation
- Fifth-three % mentioned they’re much less prone to journey in a single day due to inflation
- Forty-eight % mentioned they’re much less prone to journey by airplane due to inflation
- Forty-four % mentioned they’re much less prone to hire a automobile due to inflation
The ballot surveyed 2,202 U.S. adults from Jan. 6-7, 2024. Different key findings embody:
- Fifty-one % of respondents mentioned they’re prone to journey in a single day for a household journey within the subsequent 4 months, 39 % of whom mentioned they’d doubtless keep in a lodge.
- Thirty-eight % mentioned they’re prone to journey in a single day for a romantic getaway within the subsequent 4 months, 60 % of whom mentioned they’d doubtless keep in a lodge.
- Thirty-two % mentioned they’re prone to journey in a single day for Spring Break, 45 % of whom mentioned they’d doubtless keep in a lodge.
- Thirty-five % of these surveyed ranked high-speed WiFi as the highest technological amenity they contemplate when evaluating accommodations.
- Fourteen % of these surveyed ranked keyless entry or cellular check-in as the highest technological amenity they contemplate when evaluating accommodations.
“These survey outcomes underscore the super potential 2024 holds for hoteliers and lodge staff,” mentioned AHLA President and CEO Chip Rogers. “The yr forward is not going to be with out challenges, nonetheless, and these findings present that inflation is stopping accommodations from reaching their full potential. Nonetheless, hoteliers are optimistic in regards to the yr forward and excited to proceed offering wonderful companies for friends all through 2024.”
