CHARLOTTE, North Carolina—Prolonged Keep America introduced its progress outlook via franchising, following the momentum from a 12 months of milestones, together with 20 % progress of its franchise portfolio throughout its household of manufacturers: Prolonged Keep America Premier Suites, Prolonged Keep America Suites, and Prolonged Keep America Choose Suites.
The momentum from franchising drove model achievements final 12 months. Highlights embody:
- Franchise lodge openings elevated 20 % in 2023, whereas the variety of franchise house owners greater than doubled.
- The fortieth Prolonged Keep America Premier Suites property opened in Sparks, Nevada, following the model’s debut in 2021—making this midscale extended-stay model the quickest new model to succeed in this milestone.
- Unveiled Prolonged Keep America Choose Suites new development prototype design to fulfill developer calls for for an financial system extended-stay model, with the primary groundbreaking in Wildwood, Florida, in September 2023.
- Tapped into new markets via the repositioning of transient inns into prolonged keep properties, creating a powerful pipeline of conversions in areas together with Cleveland, Ohio; Pittsburgh, Pennsylvania; Buffalo, New York; Chattanooga, Tennessee; Portland, Oregon; Odessa, Texas; and Omaha, Nebraska.
- Transformed 15 Prolonged Keep America Suites properties to franchise possession teams together with Capital Perception Holdings, Paragon Resort Company, T3 Capital, L.P., and Wayside Funding Group.
“In 2023, we skilled exponential progress in franchising curiosity of Prolonged Keep America inns amongst builders and buyers, exceeding our expectations,” mentioned Mark Williams, managing director, franchise growth, Prolonged Keep America. “Franchisees are recognizing the ability of the Prolonged Keep America manufacturers and leveraging our confirmed enterprise mannequin as a powerful basis for his or her lodge funding portfolios. Prolonged Keep America is dedicated to persevering with its strategic progress from each new development and conversions. Via franchising progress, we’re well-positioned to scale and develop into new markets, whereas capitalizing on sturdy enterprise and leisure demand turbines for prolonged keep journey.”
