How do you stability culinary id with operations?
Though my obligations now cowl the total enterprise, the culinary pillar stays important. Consequently, I continually guarantee distinctive meals high quality and constant visitor experiences. Moreover, Seagrass manufacturers deal with being meals locations first, so operational methods and growth solely succeed when the product meets excessive expectations. I stay carefully concerned in culinary course, guaranteeing that every idea has a powerful basis for long-term success. Furthermore, defending creativity and meals high quality is inseparable from management. Thus, I safeguard the model’s id and preserve its aggressive market place successfully.
What are your priorities for culinary efficiency?
Our most important focus is on high quality, relevance and management. We prioritize sourcing premium meat from trusted farms globally. Moreover, we monitor worldwide culinary developments, adopting improvements that swimsuit Seagrass’s id whereas additionally setting new instructions for menus. Innovation performs a key function by means of creating new dishes with distinctive components, which retains our choices modern, thrilling and brand-aligned persistently. Equally essential is investing in culinary expertise, making certain head cooks and kitchen leaders uphold philosophy, mentor groups and preserve operational consistency.
Which openings are most important this yr?
This yr marks a milestone for the Center East, with three new Hunter & Barrel restaurant openings deliberate strategically. The primary location will open at Bahrain Harbor, adopted by Mina Al Arab in Ras al Khaimah earlier than the top of 2026. Furthermore, Dubai Creek Harbor will launch in early 2027, delivering three openings inside a brief timeframe. Collectively, they characterize a major regional turning level. In the meantime, Australia’s growth continues with a brand new restaurant opening each three months. Thus, we’re strengthening Seagrass’s place as a premium steakhouse group.
How do you guarantee consistency throughout markets?
Consistency begins with a unified core menu and model philosophy. Nonetheless, 15-20 % flexibility permits us to accommodate native preferences successfully throughout areas. All groups bear foundational coaching initially, then take part in specialised classes for regional variations and new menu introductions efficiently. Operational requirements depend on strict SOPs, steady coaching and efficiency assessments, which assure alignment throughout a number of places and international locations reliably. Moreover, our long-standing management staff supplies experience, permitting seamless adaptation whereas sustaining the model’s integrity and culinary id effectively.
What challenges do you foresee with growth?
A main problem is securing applicable places, particularly for premium ideas comparable to 6HEADS, which should align with model positioning and visibility. We deal with this by means of market monitoring, early engagement with builders and assigning skilled groups to establish and safe flagship places. This technique ensures sustainable development, strengthens model management and maintains operational and culinary excellence whereas increasing throughout numerous Center Japanese markets.
