ARLINGTON, Virginia—CoStar and Tourism Economics made minimal changes to progress projections within the first 2026-27 U.S. resort forecast launched on the Americas Lodging Funding Summit (ALIS).
For 2026, occupancy, common every day fee (ADR) and income per accessible room (RevPAR) have been every upgraded 0.1 share factors from the earlier forecast. Provide progress was lowered 0.2 share factors, whereas demand was lowered 0.1 share factors.
“We anticipate top-line efficiency to strengthen within the second half of the 12 months, though progress will stay average and concentrated amongst higher-tier motels,” stated Amanda Hite, STR president. “The early months of that interval will likely be highlighted by notable good points in World Cup host markets and their surrounding areas. As well as, calendar shifts will present a raise, particularly as we transfer previous the elevated comparables from the 2024 hurricane-affected markets.”
Progress charges are projected to rise additional in 2027, however even the forecasted 1.4 p.c enhance in RevPAR would stay beneath the long-term common (up 3.0 p.c).
“We anticipate a extra supportive backdrop for U.S. journey in 2026,” stated Aran Ryan, director of business research with Tourism Economics. “Whereas a softer job market weighs on youthful and lower-wage households, actual wage good points and family wealth ought to maintain client spending resilient. Enterprise funding will broaden past AI as borrowing prices ease and tax incentives assist new tasks. Worldwide journey faces near-term headwinds however will probably see a gradual rebound as world demand strengthens and the World Cup boosts summer season arrivals.”
“Complete revenues are anticipated to rise at a sooner tempo than final 12 months, whereas bills ought to observe an identical trajectory—although at a slower fee of progress than in 2025,” stated Hite. “Even so, expense progress will proceed to outpace inflation.”
