SANTA BARBARA, California—The Milo, Lodge by the Sea (The Milo), previously Lodge Milo, introduced the completion of a multi-million-dollar renovation and rebrand. The challenge included a reimagination of all 121 guestrooms, upgraded out of doors gathering areas, and a refreshed model id.
The Milo’s new id honors the resort’s previous whereas presenting a brand new imaginative and prescient for its future. Located on the previous web site of the 400-room Potter Lodge, the property was reintroduced as Lodge Milo in 2014, named for the unique hotelier, Milo Potter. As a part of its rebranding, The Milo introduces a brand new brand impressed by traditional coastal typography, a refined visible id, and a newly launched web site. The up to date title and tagline, Lodge by the Sea, reinforce the resort’s oceanfront location.
“This considerate and in depth transformation represents a notable elevation of the visitor expertise,” mentioned Tanner Turner, common supervisor of The Milo, Lodge by the Sea. “It delivers a extra refined, elegantly appointed, and experience-rich keep that displays the true worth of our oceanfront location in addition to Santa Barbara’s coastal way of life.”
Renovation Particulars
Reimagined guestrooms, designed by Santa Monica-based DESIGN360unlimited, honor Santa Barbara’s historical past whereas delivering a extra upscale, residential-style expertise. Customized furnishings, pure wooden flooring, and rattan and gold accents are paired with a palette of blues, cream, and oak, whereas further touches embody blush pink glass lamps. The rooms have additionally been up to date with a collection of three bespoke wallcovering designs with herons, impressed by the native birds discovered alongside Santa Barbara’s shoreline and the Potter Zoo, as soon as positioned on the location.
Newly upgraded out of doors areas embody courtyards, seating areas, a Tiny Library, and a Discovery Cupboard. Visitors can borrow a ebook or seize sketchpads, binoculars, chook guides, and path maps.
The Milo additionally presents a variety of facilities, together with two swimming swimming pools and a sizzling tub; complimentary seaside gear and seaside cruisers; free 24/7 entry to Key2Fitness, a full-service fitness center; fireplace pits; and adjoining Chad’s café.
