What challenges have you ever confronted in Jordan and the way have you ever overcome them?
We didn’t encounter important challenges with product high quality or distribution; nonetheless, our major problem was introducing the product to shoppers. Moreover, we needed to rebuild public belief in domestically produced gentle drinks, which was important for achievement. To deal with this difficulty, we centered on steady product improvement to satisfy buyer expectations and preferences successfully. Moreover, we launched focused advertising and marketing campaigns to lift consciousness and promote the product’s advantages to potential shoppers. Together with these efforts, we carried out a clear and efficient communication technique to construct belief. This allowed us to interact immediately with prospects, tackle their considerations, and reply promptly to enquiries. Consequently, these mixed efforts helped us efficiently overcome the problem we confronted, restoring shopper confidence and enhancing our model’s credibility.
Why is it vital for Matrix to sponsor occasions like HORECA Jordan and the way does this sponsorship align along with your objectives within the Jordanian market?
This occasion serves as a key alternative for us to interact with a broad vary of soda shoppers immediately. Furthermore, it permits for significant interplay and a deeper introduction to our product and its distinctive options. Not solely does it present a platform to showcase the product’s options and advantages, nevertheless it additionally fosters stronger connections with current prospects. Moreover, this occasion opens doorways to new markets, which permits us to considerably broaden our attain and affect. By taking part on this occasion, we goal to strengthen the product’s visibility and set up a extra distinguished presence at commerce reveals. Consequently, our aim is to boost total model recognition all through Jordan and the Center East, thereby growing our aggressive benefit out there.
Carbonated drinks are gaining important traction lately. How vital is that this development for Matrix in Jordan?
Matrix is a product of Defaf Al-Nahrayn for Meals Industries and Drinks, and it was certainly one of our first manufacturers. After the corporate’s institution in 2008, we launched Matrix to the market, showcasing our dedication to innovation. Since 2013, we now have been exporting Matrix to a number of international locations throughout the Center East and Africa efficiently. Not too long ago, the corporate has witnessed a major optimistic affect, reflecting the rising success and recognition of our model internationally. This progress highlights our dedication to high quality, demonstrating our capacity to satisfy evolving shopper calls for successfully. Moreover, it additional strengthens our place inside the business and enhances our aggressive benefit out there.
