TROY, Michigan—With a median each day price (ADR) for a U.S. resort room of $158.45 in Could 2024—the second-highest month ever behind $159.01 in October 2023 —just about each traveler in each resort worth bracket is paying extra for a resort room. In line with the J.D. Energy 2024 North America Lodge Visitor Satisfaction Index (NAGSI) Examine, vacationers’ perceived worth for these increased costs drastically will depend on how nicely the resort delivers on their expectations. This 12 months, the luxurious and higher upscale segments present sturdy visitor satisfaction scores whereas limited-service resort segments have skilled declines in visitor satisfaction 12 months over 12 months.
“We’re seeing modifications in resort company’ journey conduct,” stated Andrea Stokes, hospitality follow lead at J.D. Energy. “With post-pandemic journey costs nonetheless elevated, it isn’t shocking that resort company say they’re taking fewer journeys, on common. But, these resort company are staying longer on their journeys, and this places an actual give attention to the resort property for the whole lot from room cleanliness and amenities upkeep to interactions with entrance desk personnel. Finally, traveler expectations have elevated together with resort room charges, and when motels don’t meet or exceed these expectations, the notion of worth for cash declines.”
The next are extra findings of the 2024 research:
- Robust efficiency amongst full-service resort manufacturers: General satisfaction is regular or has elevated 12 months over 12 months within the luxurious and higher upscale resort classes, regardless that these classes have seen a number of the sharpest will increase in common room charges. Within the limited-service higher midscale, midscale, and economic system resort segments, nonetheless, general visitor satisfaction is down considerably 12 months over 12 months.
- Fewer journeys, longer stays: On common, North American resort company are taking 9 journeys per 12 months, down from 10 in 2023, and are staying a median of three.43 days, up from 3.36 in 2023. This altering dynamic of fewer however longer stays is specializing in the small print of the resort expertise.
- Funding in workers, service, and amenities is vital: Regardless of having the best common room charges, the full-service luxurious and higher upscale resort segments additionally outperform limited-service resort segments on satisfaction with worth for costs paid. Operators of limited-service motels ought to give attention to visitor rooms; property/amenities upkeep; and renovating older motels to enhance company’ worth perceptions, along with general satisfaction.
Examine Rankings
The next resort manufacturers rank highest in visitor satisfaction of their respective phase:
- Luxurious: The Luxurious Assortment (772)
- Higher Upscale: Margaritaville Inns & Resorts (726) (for a second consecutive 12 months)
- Upscale: component (707)
- Upscale Prolonged Keep: Hyatt Home (696) (for a 3rd consecutive 12 months)
- Higher Midscale: Drury Inns (744)
- Higher Midscale/Midscale Prolonged Keep: Home2 Suites by Hilton (695) (for a second consecutive 12 months)
- Midscale: Tru by Hilton (688) (for a second consecutive 12 months)
- Financial system: Microtel by Wyndham (618) (for a second consecutive 12 months)
- Financial system Prolonged Keep: WoodSpring Suites (603) (for a second consecutive 12 months)
