MIAMI, Florida—1 Motels introduced its Mission Membership, an idea designed to reward each company and the planet. Past a loyalty program, 1 Motels Mission Membership is a name to motion. It marks a departure from conventional points-based packages, focusing as a substitute on personalization, environmental influence, and deepening the visitor expertise.
Quite than monitoring and accumulating factors or tiered standing, Mission Membership is a human-centered strategy to rewards. Members expertise a relationship-driven mannequin with curated perks and unique alternatives from the second they be part of, evolving primarily based on engagement slightly than transactional metrics.
1 Motels’ Mission Membership additionally ensures that each keep does some good—and its members are in full management of the place the nice goes. For each qualifying keep, 1 % of the qualifying spend is donated to certainly one of three environmental nonprofits: the Pure Sources Protection Council (NRDC), Oceanic International, or Inexperienced Our Planet. Members select the trigger, and all donations are managed by GlobalGiving, guaranteeing transparency and compliance. For each new member who joins, 1 Motels will plant a tree by means of its partnership with the Arbor Day Basis—constructing on its latest pledge to assist the expansion of 100,000 bushes in California nurseries to assist restore native ecosystems impacted by wildfires.
Members can even obtain perks from sustainability-focused manufacturers, together with Everlane, Treatment Place, HigherDOSE, and Perplexity. Beginning in 2026, this can embrace Alo Wellness Membership, which presents on-demand lessons in yoga, health, meditation, and mindfulness. Mission members can even get a reduction on car purchases from Audi (U.S. solely).
“As a model deeply dedicated to creating a optimistic influence, we wished to create one thing that aligns with our values whereas providing our company one thing really particular,” stated Barry Sternlicht, founding father of 1 Motels and chairman of Starwood Motels. “With 1 Motels Mission Membership, we’re disrupting loyalty and redefining what it means to be a part of one thing greater. That is about caring for nature, caring for individuals, and creating experiences that transcend the keep.”
“1 Motels Mission Membership is the subsequent step in our evolution as a hospitality model with goal,” stated Raul Leal, chief government officer of Starwood Motels. “It displays our ongoing dedication to reimagining the visitor journey, not simply as a keep, however as a platform for influence. This program was created with intention: for vacationers who count on extra from the manufacturers they select and wish to be a part of one thing significant.”
Membership Particulars
Mission members will take pleasure in unique charges, customized touches, and advantages designed to replicate their values and journey kinds. Perks like room upgrades, late check-out, and early entry to particular launches or companion experiences can be found to all members, granted primarily based on availability, not standing, with precedence given to company who keep most incessantly.
Membership additionally unlocks entry to experiences that replicate 1 Motels’ core values and provide company methods to attach with every vacation spot. At 1 Resort Copenhagen, members can be part of a guided culinary bike journey by means of town, with a chef-prepared sizzling picnic lunch. 1 Resort South Seashore invitations members behind the scenes at AVIV’s kitchen for a hands-on workshop. At 1 Resort Seattle, non-public mixology lessons spotlight domestically distilled spirits and regionally sourced elements. 1 Resort Brooklyn Bridge hosts seasonal tastings personally curated by chef Jonathan Waxman, whereas 1 Resort Toronto presents a wine and cheese pairing led by licensed sommelier Laura Macdonald-Rumi.
“With 1 Motels Mission Membership, we’ve designed an idea that lets vacationers embrace each goal and pleasure,” stated Toni Stoeckl, chief advertising officer of Starwood Motels. “Our members can immerse themselves in the great thing about nature, take pleasure in extremely customized stays, and know they’re making a optimistic influence on the identical time. It’s the perfect of all worlds.”
Members have full management over how they offer again and may form their journey primarily based on private preferences. The 1 Motels Mission Membership net and cellular app permits company to customise their keep, choose their most popular environmental group for donations, and monitor their private influence over time. The 1 Motels App streamlines the expertise with cellular check-in, room controls, eating reservations, Audi e-tron take a look at drives, curated native suggestions, and direct chat assist. As well as, there are new 1 Motels App options like Alo Strikes wellness movies to take pleasure in anytime, wherever.
Visitors also can use their 1 Motels Mission Membership account throughout sister manufacturers Baccarat Motels and Treehouse Motels, with preferences shared throughout properties.
